DESIGN APPAREL
Graphic design concept for PUMA
Internship application task
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Created for BMW M Motorsport and Porsche Legacy, the project targets motorsport fans, car culture enthusiasts, and streetwear lovers. The concept blends the dynamic energy of motorsport with street-driven aesthetics, using bold contrasts and powerful visuals that reflect both the speed and prestige of the brands.
/ @bmwmmotorsport
Designed in a sporty, urban style, a stylized yet abstract interpretation that captures the brand's distinctive identity, notably referencing the iconic BMW kidney grilles as a core visual element.
/ @porsche
Inspired by the brand's philosophy: "Dreams should be lived, and some should also be driven." This direction takes on a more illustrative approach, combining expressive typography with bold composition for a fresh, energetic outcome.
/ Once again I'm beyond thankful for the opportunity to work on such projects with some of the biggest names in the motorsport world! Proud creating and being a PUMA! #PumaFam
Staying #ForeverFaster